Introducing our new MyActive brand video

At MyActive, we believe that being active is about so much more than fitness. It’s about feeling good, connecting with others, and supporting whole communities to thrive. And now, we’re bringing that story to life in a brand-new way.

We’re proud to share our latest brand video, which captures the heart of who we are and what we stand for. It’s a glimpse into the world of MyActive, where traditional leisure services evolve into community wellbeing hubs, where every step, stretch, swim, and smile contributes to something bigger.

Why we made this video

Over the past six months, we’ve been on a journey. Together with local councils, health partners, and, most importantly, the people who use our centres, we’re reimagining what active wellbeing looks like in High Peak and Staffordshire Moorlands. It’s not just about gym memberships or swimming lessons (though those are pretty great too). It’s about supporting people where they are, offering services that fit their lives, and creating spaces where everyone feels welcome.

Our video reflects this shift. It tells the story of movement with meaning from kids learning confidence in the pool to older adults rediscovering joy in a group class..

As Rob Wilks, our Managing Director, puts it:

“This isn’t just about leisure. It’s about changing lives. Our centres are places where people connect, grow stronger together, and feel supported in their wellbeing journey. This video celebrates that and invites everyone to be part of it.”

What you’ll see

Friendly faces and real stories from across MyActive, vibrant activities and fitness classes and that unmistakable feeling of belonging

Watch and share the movement

The video is live now, and we’d love for you to give it a watch, feel inspired, and share it with your networks. Whether you’re part of the MyActive team, a regular visitor, or just curious about what we do, this is your invitation to join the movement.

 

Watch the video