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New strategy sets out bold vision for healthier communities across key parts of North Derbyshire and North Staffordshire
MyActive has unveiled its new Business Plan for 2026 to 2029, setting out an ambitious vision to build on the organisation's successful first 18 months and strengthen its role as a leading active wellbeing provider across High Peak and Staffordshire Moorlands.
The new plan marks an important milestone in MyActive's journey, outlining how the organisation will continue to evolve beyond traditional leisure services by working more closely with communities, partners and systems to improve health, wellbeing and quality of life through movement, including helping to tackle inequalities.
Since launching in October 2024, MyActive has established a strong foundation, introducing a new brand, investing in facilities, expanding health pathways and embedding a culture shaped by colleagues and communities. The Business Plan builds on those achievements while setting a clear direction for the next stage of growth.
Managing Director Rob Wilks said:
"This Business Plan represents much more than a strategy document. It reflects what we've learnt and achieved during our first 18 months, the conversations we've had with colleagues, partners and communities, and the future we want to create together.
"Our ambition is simple. We want to improve lives through movement by creating inclusive, welcoming environments where everyone feels they belong and has the opportunity to become more active in a way that works for them.
"We know the services and support we provide have an important role to play, but our approach of listening, learning, collaboration and the drive to constantly improve is what makes us unique. purpose goes much further than managing facilities. We are becoming an active wellbeing organisation that works alongside partners to improve health, reduce inequalities and strengthen communities."
The business plan is underpinned by four values developed through extensive engagement involving colleagues from across MyActive:
Communication has also been recognised as the golden thread that connects everything MyActive does, shaping how colleagues work together and how the organisation builds relationships with customers, partners and communities.
The Business Plan sets out seven strategic priorities that will guide investment and decision making over the next two years. These focus on developing people, enhancing customer experience, improving facilities, strengthening financial sustainability, expanding health and wellbeing services, embracing innovation and deepening partnerships across the local system.
As a wholly owned company of High Peak Borough Council and Staffordshire Moorlands District Council, MyActive plays an important role in supporting both authorities' ambitions to improve health, reduce inequalities and create stronger, more connected communities.
The organisation manages eleven leisure and recreation facilities across the two districts, delivering a wide range of opportunities including swimming, fitness, group exercise, outdoor recreation, community wellbeing programmes and targeted health interventions.
The launch follows a period of significant progress for MyActive, including major investment projects across several centres, the introduction of new wellbeing services, national recognition through The Active Standard accreditation, and continued collaboration with NHS and local authority partners to support healthier communities.
Looking ahead, MyActive will continue investing in its people, facilities and partnerships while ensuring services evolve to meet changing community needs and deliver lasting social impact.
Rob added:
"We're proud of what we've achieved so far, but we're only just getting started. This plan gives us a clear direction, but more importantly it gives everyone connected with MyActive, from colleagues and customers to partners and local communities, something to be part of.
"Together, we have an opportunity to redefine what active wellbeing looks like locally and create an organisation that continues improving lives through movement for many years to come."
